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»Ramsey McGrory

What Amazon’s Broadband Trial Means For The Advertising World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests... Continue reading »
by AdExchanger // October 2nd, 2019 //
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Linear: An Overlooked Opportunity In The Evolving DSP Landscape

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are... Continue reading »
by AdExchanger // November 15th, 2018 //
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Podcast: The Past And Future Of Digital Advertising

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he... Continue reading »
by Zach Rodgers // August 22nd, 2018 //
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Willy Wonka, Paranoid Optimism And The Future Of Advertising

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. “Willy Wonka and the Chocolate Factory” is one of the greatest movies of all time. I love the movie because Willy Wonka, like... Continue reading »
by AdExchanger // November 13th, 2017 //
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The Evolving Data Landscape: Veracity, Convergence And Anonymity

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. In February 2013, I developed a simple data framework to demystify the data landscape and explain why technology and media companies were building... Continue reading »
by AdExchanger // September 21st, 2017 //
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Ready, Fire, Aim: Consumer Privacy And Mistrust In The Digital Age 

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. 2016 may well be remembered as the year of mistrust. Around the world and here in America, populist movements were fueled by a rising... Continue reading »
by AdExchanger // April 4th, 2017 //
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On Language - Premium

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for Yahoo!  I read a lot: business plans and other fiction, nonfiction and -- more recently -- William Safire’s “On Language” columns. I’ve always been... Continue reading »
by AdExchanger // December 16th, 2013 //
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AddThis Introduces Social Media To Offline-Based ‘Purchase Targeting’

AddThis, the social sharing tools and analytics provider formerly known as Clearspring, is trying to solve a problem that has long plagued the business of using online data – how to incorporate information from the physical world consumers mainly inhabit alongside their digital characteristics, profiles and behaviors. In its bid to address those digital data... Continue reading »
by David Kaplan // September 20th, 2012 //
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