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»David Levy

OpenAP Launches SSP To Show Inventory Availability In Linear TV

OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they're coming into the TV world to help improve the antiquated linear TV ad buying process by adding... Continue reading »
by Tony Rifilato // January 11th, 2021 //
»
OpenAP Makes Room For Smaller Networks, And The Weather Channel And AMC Hop Aboard

The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for advertisers. Both broadcasters will make their entire slate of national linear and OTT inventory available through OpenAP. Media buyers negotiate with the networks directly and activate through OpenAP, which normalizes audience definitions, day parts and... Continue reading »
by Alison Weissbrot // June 2nd, 2020 //
»
OpenAP’s New CEO: Collaboration Ain’t Easy, But The TV Industry Can Do It

On paper, the OpenAP consortium makes perfect sense: TV networks banded together to stave off growing competition from the walled gardens. In reality, it’s a bit more complicated. Although OpenAP still counts three powerhouse publishers among its ranks – Viacom, NBCU and Fox – a founding member, WarnerMedia, left the group in April to compete... Continue reading »
by Allison Schiff // June 20th, 2019 //
»
 

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