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»Lisa Valentino

For ESPN's Live Video, 'Real-Time' Advertising Is A Real Focus

ESPN unveiled results of its first advertising "hackathon" at its cable network upfront presentation this week. The hackathon event divided ESPN staffers into groups and charged them with developing new ad solutions that would be presented to six judges and 250 other employees. Marketers and media buyers were given a preview of some of the... Continue reading »
by David Kaplan // May 17th, 2013 //
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