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»Lisa Valentino

Disney EVP Lisa Valentino On Social Change, And What Happens When Sports Pauses

When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team, which had more than 500 people, Lisa knew it would be a big and different role, despite her background running sales organizations. As EVP of client & brand solutions, Lisa transitioned the organization through the... Continue reading »
by Ryan Joe // June 22nd, 2020 //
»
For ESPN's Live Video, 'Real-Time' Advertising Is A Real Focus

ESPN unveiled results of its first advertising "hackathon" at its cable network upfront presentation this week. The hackathon event divided ESPN staffers into groups and charged them with developing new ad solutions that would be presented to six judges and 250 other employees. Marketers and media buyers were given a preview of some of the... Continue reading »
by David Kaplan // May 17th, 2013 //
»
 

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