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»Ken Blom

The Biggest Changes Publishers Should Expect In 2020

Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance,... Continue reading »
by Sarah Sluis // January 2nd, 2020 //
»
After Avoiding It For Years, BuzzFeed Finally Plots A Programmatic Road Map

The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased advertiser demand for programmatic and a better user experience, said Ken Blom, BuzzFeed’s VP of branded distribution, who leads the 30-person team that will handle the programmatic logistics. “We don’t want to... Continue reading »
by Sarah Sluis // September 8th, 2017 //
»
 

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