• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Ken Blom

Ken Blom, BuzzFeed’s SVP of ad strategy and partnerships
BuzzFeed Starts Buzzing Again As Advertisers Return

Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and end a program that cut union members’ schedules and pay by 20%. In late March, BuzzFeed was one of the first publishers to announce pandemic-related cost-cutting measures with tiered 5% to 25% salary cuts, followed… Continue reading »
by Allison Schiff // September 11th, 2020 //
»
The Biggest Changes Publishers Should Expect In 2020

Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance,… Continue reading »
by Sarah Sluis // January 2nd, 2020 //
»
After Avoiding It For Years, BuzzFeed Finally Plots A Programmatic Road Map

The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased advertiser demand for programmatic and a better user experience, said Ken Blom, BuzzFeed’s VP of branded distribution, who leads the 30-person team that will handle the programmatic logistics. “We don’t want to… Continue reading »
by Sarah Sluis // September 8th, 2017 //
»
 

Popular Today

  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • On TV and Video
    CTV Ad Buying Is About More Than Just Premium Versus Programmatic
  • Gen Z
    Tips From Gen Z On How To Stop Being Cheugy
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • Podcast
    The Big Story: From Precision To Panels

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved