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»Walt Horstman

TV Goes On The Offense With First-Party Data

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Walt Horstman, senior vice president and general manager of analytics and advertising at TiVo. The Telecom Act of 1996 deregulated the telecommunications industry and inspired new companies to enter the market and compete with... Continue reading »
by AdExchanger // September 25th, 2017 //
»
For Programmatic TV, One Size No Longer Fits All

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. When programmatic TV buying first started gaining relevance a few years ago, its key value to agencies was to combine advanced data licensed from single-sourced data providers such as... Continue reading »
by AdExchanger // August 8th, 2016 //
»
Transparency Will Help Programmatic TV Grow Into Young Adulthood

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Programmatic TV ignited a flurry of energy across the TV business last year. At times it even felt a bit chaotic, like a toddler learning to walk. Agencies new... Continue reading »
by AdExchanger // February 22nd, 2016 //
»
Programmatic TV: Further Ahead, Further Behind Than You Think

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skepticism among industry insiders to... Continue reading »
by AdExchanger // June 8th, 2015 //
»
Visible World Taps FourthWall To Support Addressable TV Ads

Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators' set-top boxes. FourthWall Media purchased digital TV ad management platform Navic from Microsoft in May 2012. Following that deal, Navic was folded into FourthWall's... Continue reading »
by David Kaplan // June 6th, 2013 //
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