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»Granite Media

Can We Please Reduce This Link In The Programmatic Chain Already?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. It’s 2020, and we still have both supply-side platforms (SSPs) and demand-side platforms (DSPs) standing in the way of buyers and sellers, each taking a 15-20%... Continue reading »
by AdExchanger // February 25th, 2020 //
»
The Graduation Of Prebid

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. Something important just happened in the header bidding world that you may have missed. AppNexus and Rubicon recently announced the formation of Prebid.org, an independent organization... Continue reading »
by AdExchanger // September 27th, 2017 //
»
How The Cloud Will Disrupt The Ad Tech Stack

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. One of the most powerful aspects of the cloud platform is the innovation created by the unbundling of component services. There is a full menu of... Continue reading »
by AdExchanger // August 2nd, 2017 //
»
Granite Media Wants To Turn A Profit With Just Programmatic Revenue

Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can run profitably with 100% programmatic ads and still turn out quality content. “There are very few digital only, programmatic-only companies that are actually profitable,” said Granite Media CEO Danny Khatib. “That’s the problem we are... Continue reading »
by Sarah Sluis // July 19th, 2017 //
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