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»84.51

What Really Matters In Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Brixius, vice president at 84.51° Data and analytics are often used in dubious ways for dubious ends. Bob Hoffman and others have written about their frustrations of an industry that needs... Continue reading »
by AdExchanger // March 9th, 2018 //
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Just Give Me The Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Marosi, director, client advisory, at 84.51°. Why is it that many analysts – who have so much data, yet so little time – turn up their noses at reporting... Continue reading »
by AdExchanger // September 22nd, 2017 //
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The ‘Who’ And ‘How’ Behind Data-Driven Decision-Making

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Milen Mahadevan, chief operating officer at 84.51°. As the explosion of data grows, many are consumed with questions of data quality, connectedness and infrastructure, not to mention what to do... Continue reading »
by AdExchanger // August 23rd, 2017 //
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Customer Perception Data May Be The Best Defense Against Disruptors

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Denman, vice president of insights at 84.51°. Every business faces disruptors of some kind. They often come in the form of technology, services or products. We all know their... Continue reading »
by AdExchanger // July 20th, 2017 //
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In Defense Of Digital Media

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barbara Connors, director of retail media at 84.51°. Digital advertising spending outpaced TV in 2016 for the first time. And yet, we still use the term “traditional advertising” in reference... Continue reading »
by AdExchanger // June 30th, 2017 //
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Does ‘Big Data’ Need To Be Rebranded?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of solutions strategy at 84.51°. I read news articles decrying the failures of big data all the time. They usually begin with how the massive amount... Continue reading »
by AdExchanger // March 22nd, 2017 //
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Elf On The Shelf: 2016 Ad Tech Edition

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, head of strategic partnerships at 84.51°. Well, the holidays are here and many of us are either hitting the after-Christmas sales or dreading those final projects we put... Continue reading »
by AdExchanger // December 29th, 2016 //
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Who Will Win The Marketing Tech Playoffs?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, head of brands at 84.51°. As a Los Angeles Lakers fan, you might think the playoffs are the furthest thing from my mind given that it’s only September.... Continue reading »
by AdExchanger // September 16th, 2015 //
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Is Advertising Technology Making People’s Lives Easier?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of media solutions at 84.51°.  The speed at which data and technology has been deployed to enable advertising functions over the last five years is astonishing.... Continue reading »
by AdExchanger // July 22nd, 2015 //
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