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»Pearl TV

Addressability Is About To Take A Huge Leap Forward

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Anne Schelle, managing director of the Pearl TV business alliance. As media systems continue to evolve, over-the-air TV broadcasters have been planning an enhancement to digital TV that will greatly improve visibility for advertisers.... Continue reading »
by AdExchanger // September 18th, 2017 //
»
Can Lotame Help Broadcasters And Advertisers Speak The Same Language?

Data management platform (DMP) Lotame has developed a campaign planning and measurement tool designed for linear TV broadcasters. Local broadcast consortium Pearl TV, which represents more than 200 local broadcast TV stations and network groups including Hearst, Cox Media and E.W. Scripps, is the first to test-drive it. While many advertisers want to buy across... Continue reading »
by Kelly Liyakasa // November 30th, 2016 //
»

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