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»James Curran

Don’t Drown In Your Data Lake

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and chief product officer at Staq. Publishers are starting to ramp up their investment in data, especially as they gain more prowess in programmatic advertising. Many are throwing around the idea... Continue reading »
by AdExchanger // May 23rd, 2018 //
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Publishers, It’s Time For A Permanent Programmatic Sales Strategy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and chief product officer at STAQ. Publishers need to change the way they approach their programmatic ad sales business. Many publishers have not yet put in place the right planning, operations... Continue reading »
by AdExchanger // January 19th, 2018 //
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With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies... Continue reading »
by AdExchanger // September 22nd, 2017 //
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A Window Is Opening To Give Publishers Control Over Their Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by James Curran, CEO and co-founder at STAQ. Advertisers have amassed huge first-party audiences in their data management platforms (DMP) and through third-party data partners integrated with their media-buying technologies. This has allowed advertisers to... Continue reading »
by AdExchanger // February 15th, 2017 //
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For Publishers, Header Bidding Discrepancies Can Outweigh Revenue Lift

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. When I heard about the “cable wars” of the major investment banks in order to minimize latency, I completely understood. They wanted to make their fiber-cable connection... Continue reading »
by AdExchanger // July 8th, 2016 //
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For Publishers, Programmatic TV And Cross Screen Still Far From Reality

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. Google has said that programmatic TV is more sizzle than substance these days, and I have to agree. Some media companies might be selling on addressable TV... Continue reading »
by AdExchanger // March 11th, 2016 //
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Do DMPs Make The Ideal Header Bidding Partner For Publishers?

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by James Curran, CEO and co-founder at STAQ. Many publishers work with a wide variety of RTB partners to get as many different demand sources to bid against their inventory as possible. The “waterfall” that many... Continue reading »
by AdExchanger // December 18th, 2015 //
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For Publishers, Embracing Programmatic Is Not A Black Or White Decision

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. Publishers, including Refinery29 and BuzzFeed, represent hot digital content brands that have recently decided to opt out of the real-time bidding (RTB) ecosystem. Some, like BuzzFeed, don’t... Continue reading »
by AdExchanger // August 28th, 2015 //
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Widening Discrepancies: The Industry’s Dirt Under The Rug

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. When it comes to discrepancies in digital advertising, publishers bear the brunt of the cost. It’s a fact that is so ingrained in the standard processes used... Continue reading »
by AdExchanger // June 5th, 2015 //
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