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»Victor Davidson

The Personalization Misconception

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. One of the most important, and often misunderstood, aspects of a data strategy is the approach to personalization. Recently I was asked what... Continue reading »
by AdExchanger // September 6th, 2017 //
»
With Orchestration Still A Pipe Dream, Marketers Should Focus On Coordination To Align Resources

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. Marketing orchestration is a strategy or platform that enables marketers to control consumer touch points across paid and owned channels. As I wrote... Continue reading »
by AdExchanger // February 14th, 2017 //
»
Marketing Orchestration: Oasis Or Mirage?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. I’ve been hearing a lot about marketing orchestration lately, and based on the way people are using the terminology, I think it bears... Continue reading »
by AdExchanger // January 11th, 2017 //
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