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»tivo

How TV Video Service Providers Can Overcome the Content Discovery Conundrum

This article is sponsored by TiVo. Pay-TV customers have never had more options. According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services. Yet content discovery hasn’t changed much from its cable TV... Continue reading »
by AdExchanger Content Studio // June 4th, 2019 //
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TV Can Make Attribution More Actionable

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurement... Continue reading »
by AdExchanger // December 26th, 2017 //
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TV Goes On The Offense With First-Party Data

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Walt Horstman, senior vice president and general manager of analytics and advertising at TiVo. The Telecom Act of 1996 deregulated the telecommunications industry and inspired new companies to enter the market and compete with... Continue reading »
by AdExchanger // September 25th, 2017 //
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Revenue Management: The Real Heavy Lifting To Make Audience Buying A Reality For Brands

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Joan FitzGerald, vice president of product management and business development at TiVo. The data-driven, highly targeted, programmatic audience buying that has been the hallmark of digital advertising is now sparking a revolution in how... Continue reading »
by AdExchanger // September 12th, 2016 //
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TiVo And Cadent Dish Up Linear TV Audience Data Beyond Network Walls

Cadent, a media network and data platform for pay TV providers, has rolled out a TV targeting tool that taps into TiVo’s data sets. Available initially as a managed service, the product is Cadent’s first since its acquisition last August of addressable and video on-demand ad platform BlackArrow. GroupM's advanced TV specialist Modi Media is the first... Continue reading »
by Kelly Liyakasa // July 12th, 2016 //
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Rovi’s $1.1B TiVo Acquisition Is About Discovery And Addressability

With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would acquire TiVo for $1.1 billion in cash and stock. The combined company will be called TiVo once the deal, which is subject to regulatory and shareholder approvals, closes. “The combined capabilities of... Continue reading »
by Allison Schiff // April 29th, 2016 //
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Clypd And SpotX Team Up With TiVo To Translate Digital Ad Exposures Into TV Speak

Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will be the pair’s first data partner, enabling platform users to anonymously match digital ad exposures to national households across TiVo’s 2.5 million set-top boxes. The goal is to allow an advertiser or... Continue reading »
by Kelly Liyakasa // November 2nd, 2015 //
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Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales

Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is rooted in direct audience measurement and embeds its tags across millions of publisher pages. By looking at this data anonymously in aggregate, Quantcast can supply advertisers and publishers with intel around cross-site... Continue reading »
by Kelly Liyakasa // October 8th, 2015 //
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Addressable TV Has Value For Advertisers, But Complementary Data Is Key

Addressable TV advertising shouldn’t be viewed as a replacement for mass audience or network buys – or executed without rich data extensions, warned cable operators, agencies and media companies at the Advanced Advertising forum Thursday in New York. Ultimately the promise of addressable TV depends on the granularity of audience-targeting data marketers get at the household level.... Continue reading »
by Kelly Liyakasa // February 27th, 2014 //
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As Scatter Market Heats Up, Simulmedia Teams With TRA On 'Guaranteed TV Ad Buys'

One reason the TV upfront market exists is that it takes a long time between planning an ad buy and actually delivering it. A partnership between TV ad targeter Simulmedia and TiVo's TRA, which tracks TV viewing with consumer purchase data, to guarantee ad buys on preset audience targets has the potential to shake up... Continue reading »
by David Kaplan // October 7th, 2013 //
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