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»matt keiser

Platforms Need To Follow The Triopoly’s Playbook And Give Data A Day Job

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The upcoming General Data Protection Regulation (GDPR) will increase risk for sharing data. The era of every platform getting willy-nilly access to first-party... Continue reading »
by AdExchanger // December 11th, 2017 //
»
Will Amazon Buy A Consultancy Or Will Consultancies Learn From Amazon?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. While WPP's Martin Sorrell has sounded the alarm, the rest of the industry is just catching on: Amazon is racing ahead to own... Continue reading »
by AdExchanger // October 18th, 2017 //
»
Which Telco Will Be The First To Challenge Facebook And Google?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The telcos are uniquely equipped for the battle of the people-based marketing crown. They have the best mobile data, which is crucial for... Continue reading »
by AdExchanger // September 25th, 2017 //
»
The Platform Of The Future Will Own The Intersection Of Advertising And Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. In recent weeks, the conversation drawing a distinction between marketing and advertising is finally happening in the mainstream. Most of this chatter puts... Continue reading »
by AdExchanger // November 7th, 2016 //
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Is Mar Tech Or Ad Tech The Future? For Clues, Look To The East

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The only way to get data to flow from marketing to advertising and back again is through an identity graph. The Japanese were... Continue reading »
by AdExchanger // September 21st, 2016 //
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Telco Ad Tech Investments Follow A ‘Wheel Of Fortune’ Philosophy

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Monday’s news of the Tapad acquisition by the Norwegian mobile carrier Telenor is a complex play for the cross-device crown. The general feeling... Continue reading »
by AdExchanger // February 3rd, 2016 //
»
Will Fast-Follower Google Dominate People-Based Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. We knew that Google would one day enter the people-based advertising fray as a serious contender, but with last week’s launch of Custom... Continue reading »
by AdExchanger // October 6th, 2015 //
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The Fallacy of Calling Atlas People-Based ‘Marketing’

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. If I’ve learned one thing from my 20 years in marketing, it’s this: When brands market to people, they expect to be able... Continue reading »
by AdExchanger // May 7th, 2015 //
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With Oracle Wielding Its Translation Layer, All Eyes On Salesforce

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Oracle’s new ID Graph uses the company’s data to match unique identifiers to its BlueKai data-management platform (DMP). That means unique identifiers associated... Continue reading »
by AdExchanger // April 8th, 2015 //
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Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. There is little doubt that Facebook is the leader in this new era of people-based marketing. It was the first mainstream product on... Continue reading »
by AdExchanger // March 17th, 2015 //
»
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