“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Bailey, executive vice president of strategy and analytics at Target Data. One-to-one is the pinnacle of marketing. It’s why a steady stream of venture capital has poured into companies […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of global automated monetization at The Weather Co., an IBM business. Imagine if today was your first day at your first job in digital media sales. You have no experience, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. Marketers like Marc Pritchard, P&G’s global brand-building officer, are beginning to throw down the gauntlet on viewability. Few publishers have sat […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jacqueline Corbelli, co-founder and CEO at BrightLine. No one can deny that these days the reigning king is content, illustrated by Netflix’s and Amazon’s rapidly expanding services using original content to woo subscribers. We’re […]
PopSugar’s young female readers are turning into young female viewers. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms. And PopSugar increasingly tells its stories via video. PopSugar Fitness is the standout, with more than 1 million followers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. 2016 may well be remembered as the year of mistrust. Around the world and here in America, populist movements were fueled by a rising […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Chandler, chief business officer at Kargo. What a week. More than 250 brands pulled back their ad spending due to unsafe supply in the very walled gardens that claim […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Despite the growth of data-driven marketing, it’s actually becoming more challenging and costly for advertisers to identify, track and accurately […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hanavan, co-founder and chief client officer at Extreme Reach. Snapchat became the darling du jour of the media and advertising world after its recent IPO. While I’m not yet convinced it’s the TV […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ashley Swartz, co-founder and CEO of Furious Corp. Despite being the fastest-growing advertising medium, digital video remains a seriously difficult business for premium publishers. The costs of producing premium content remain high, it’s a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zimm Zimmerman, vice president of personalization at Merkle. Yes, it is still marketing. At its core, marketing is still focused on the fundamentals, including brand reinforcement, a compelling offer, incredible […]
Music and entertainment duo Billboard and The Hollywood Reporter are on an ambitious mission to reach 300 million video views each month. The sister publications have collectively crossed the 210 million monthly mark, thanks to a growth initiative dubbed “Project 300,” which centers on video of all varieties, said John Amato, president of The Hollywood […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. Just as buyers are now grasping how header bidding impacts their programmatic buying approach, publishers have already moved on to the next big thing: server-side […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terry Chen, product manager, Adobe Analytics Cloud. I recently overheard a few co-workers debating the merits of online dating apps. One was particularly enthusiastic about the demographic and geographic filters […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jordan Decker, associate director of video investment and Horizon Advanced at Horizon Media. Consumers have been loud and clear about how the traditional cable bundle model does not serve their needs, which has fueled […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers’ essential need to reach consumers with the right messages along their journeys has stayed the same, but the amount of solutions available to them […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing the human brain is conditioned to do is take shortcuts in making assessments and decisions. Without this, we’d be stuck in […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajeev Goel, co-founder and CEO at PubMatic. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Brooks, founder and CEO at GlassView. How many people are watching a brand’s video ads? And for how long? Those questions are perennial ones for advertisers, particularly after Google recently agreed to third-party […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of solutions strategy at 84.51°. I read news articles decrying the failures of big data all the time. They usually begin with how the massive amount […]
When Bonnie Kintzer became the CEO at Trusted Media Brands three years ago, the Reader’s Digest publisher had just emerged from bankruptcy. Kinzter’s mission was to turn the company around and get it growing again. She had worked at Readers Digest before and appreciated that the company had “very strong brands that were absolutely serving […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The conditions created by the new regulatory posture of the Federal Communications Commission (FCC) under President Donald Trump are ripe for broadband providers to blossom […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bill Wise, CEO at Mediaocean. TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV, its planned subscription service bringing major network content […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Wright, CEO at iotec. In the last few weeks I have had time to think about media before the web came into our lives. Before the first “Trainspotting” and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Lustig, CEO at Sailthru. The struggle that publishers are facing when it comes to monetization is so pervasive that many aren’t even bothering to hide the evidence. But it’s not earnings reports, revenues […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, senior vice president of strategic development at IPONWEB. There’s a scene in the 2002 Tom Cruise movie, “Minority Report,” that has become legendary in marketing and ad tech […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, co-founder and CEO at ActionIQ. Technology revolutions are messy. I know. I lived through one with my last company, Aster Data. But if you survive a tech revolution, you are […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. There is an ongoing contentious relationship between sales and operations in digital publishing that is well documented. In a fast-paced, high-demand and increasingly […]
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
