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»GlassView

Today’s Biggest Ad Trend: A Flight to Quality

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James G. Brooks, founder and CEO at GlassView. Programmatic advertising started with the premise that advertisers were unnecessarily limiting themselves. As MediaMath founder Joe Zawadzki explained, “At the time, it... Continue reading »
by AdExchanger // May 8th, 2017 //
»
Online Video Metrics Need To Go Retro

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Brooks, founder and CEO at GlassView. How many people are watching a brand’s video ads? And for how long? Those questions are perennial ones for advertisers, particularly after Google recently agreed to third-party... Continue reading »
by AdExchanger // March 23rd, 2017 //
»
Konica Minolta Reaches Execs During Lunchtime With Video Ads

Turns out the best way to reach the IT department and C-suite executives online is to put a video on Yelp just before their lunch hour. Konica Minolta Business Solutions, an office technology and services company, traditionally reached its B2B audience at conferences, through print advertising in industry magazines or by sponsoring events like the... Continue reading »
by Sarah Sluis // October 27th, 2015 //
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