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»Jaclyn Stewart

Leveraging A DMP As A Sales Channel And Not Just A Platform

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of strategy at The 614 Group. Many publishers today are wrestling with whether they should decouple their data from their impressions. Do they want to help advertisers understand their audiences... Continue reading »
by AdExchanger // May 18th, 2018 //
»
Internal SLAs Can Bridge The Gap Between Ad Ops And Digital Sales Teams

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. There is an ongoing contentious relationship between sales and operations in digital publishing that is well documented. In a fast-paced, high-demand and increasingly... Continue reading »
by AdExchanger // March 15th, 2017 //
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Will There Be A Redefinition Of Digital In 2017?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. Publishers spent much of 2016 working through the significant challenges presented by ad blocking, privacy and user data regulations and the residual effects... Continue reading »
by AdExchanger // December 21st, 2016 //
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Publishers Need Dedicated Pre- And Post-Sale Support Teams, Not Hybrids

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group Most publishers have no trouble defining the roles of their sales or ad trafficking teams. The job titles themselves practically say it all.... Continue reading »
by AdExchanger // August 5th, 2016 //
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If The Entire Industry Is Consolidating And Streamlining, Should You?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. The concept of consolidation, and which burgeoning conglomerate will rule all ads in the future, is dominating 2016 headlines. Will it be Facebook... Continue reading »
by AdExchanger // March 23rd, 2016 //
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