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»Bill Wise

Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone

Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. “CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy,” Wise said, speaking... Continue reading »
by Tony Rifilato // July 14th, 2021 //
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How 3 Decade-Defining Trends Will Shape The 2020s

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean. This month marks the end of a decade in which the digital advertising industry came of age. When we think about where we... Continue reading »
by AdExchanger // January 10th, 2020 //
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Podcast: CEO Bill Wise Calls Mediaocean 'The Past And Future Of Ad Tech'

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mediaocean is boring – in a good way. The 50-year-old marketing workflow and billing provider offers a relatively mundane set of marketing and advertising enablement tools. Its customer base is stable, its revenue predictable. In a few years, God willing, the rest of the... Continue reading »
by Zach Rodgers // June 22nd, 2017 //
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With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bill Wise, CEO at Mediaocean. TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV, its planned subscription service bringing major network content... Continue reading »
by AdExchanger // March 20th, 2017 //
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Mediaocean Links Up With DSPs To Automate Programmatic Workflows

Workflow management software provider Mediaocean will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for its agency partners, the company announced Wednesday. The program, announced at AdExchanger’s Programmatic I/O conference in New York City and called Connect Programmatic, launches with DSPs TubeMogul, The Trade Desk, Rocket Fuel and MediaMath on... Continue reading »
by Alison Weissbrot // October 26th, 2016 //
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Mediaocean Opens API Program, As Convergence Catches On

Media-buying workflow software provider Mediaocean is opening an "app platform," designed to streamline and customize the ad sales process across both digital and traditional channels, like broadcast. The Connect Partner Platform is akin to the open APIs that Facebook and Twitter offer to their preferred partners. While the Connect Partner Platform is designed to close... Continue reading »
by David Kaplan // December 11th, 2013 //
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Mediaocean Preps ‘Prisma’ Display Ad Buying System

It’s been nearly a year since ad sales workflow systems provider Mediaocean was given the regulatory green light to form the merger of Mediabank and Donovan Data Systems. While Mediaocean picked up the mantle of both entities' attempts to bring online media buying methods to traditional TV, Mediaocean CEO Bill Wise tells AdExchanger that the... Continue reading »
by David Kaplan // January 2nd, 2013 //
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