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»Ameet Shah

Can Publishers Survive In A Fully-Deterministic Opt-In World?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. It’s October, five months after the General Data Protection Regulation (GDPR) went into effect, and we – well, most of... Continue reading »
by AdExchanger // October 5th, 2018 //
»
For Publishers, The CDP Forges A New Path For Opportunity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. For the last 10 years, publishers have been using programmatic media technology to drive greater scale and revenue. Real-time bidding... Continue reading »
by AdExchanger // June 29th, 2018 //
»
2>3: Why Second-Party Data Is More Valuable Than Third-Party But Activated Less Today

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook... Continue reading »
by AdExchanger // August 18th, 2017 //
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Publishers: Data Strategy First, Then Management And Execution

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data... Continue reading »
by AdExchanger // March 24th, 2017 //
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