• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Ameet Shah

Can Publishers Survive In A Fully-Deterministic Opt-In World?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. It’s October, five months after the General Data Protection Regulation (GDPR) went into effect, and we – well, most of... Continue reading »
by AdExchanger // October 5th, 2018 //
»
For Publishers, The CDP Forges A New Path For Opportunity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. For the last 10 years, publishers have been using programmatic media technology to drive greater scale and revenue. Real-time bidding... Continue reading »
by AdExchanger // June 29th, 2018 //
»
2>3: Why Second-Party Data Is More Valuable Than Third-Party But Activated Less Today

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook... Continue reading »
by AdExchanger // August 18th, 2017 //
»
Publishers: Data Strategy First, Then Management And Execution

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data... Continue reading »
by AdExchanger // March 24th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Programmatic Will Drive The Travel Recovery, With Justin Scarborough
  • YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning
  • The Simple Way To Avoid Conflating Good And Bad Data Use
  • Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed
  • Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved