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»sailthru

Broke But Not Busted: Publishers’ Epic Battle For Media Monetization

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Lustig, CEO at Sailthru. The struggle that publishers are facing when it comes to monetization is so pervasive that many aren’t even bothering to hide the evidence. But it’s not earnings reports, revenues... Continue reading »
by AdExchanger // March 17th, 2017 //
»
Content-Commerce Hybrid Betabrand Bets On Smarter Facebook Segmentation To Boost Revenue

Since Betabrand crowdsources its ephemeral designs – including the “dress pant yoga pants” – it focuses on Facebook as a primary traffic source. The platform accounts for about 80% of the ecommerce brand’s acquisition budget, and more than half of its members authenticate using their Facebook credentials. Betabrand is no newbie at CRM and email... Continue reading »
by Kelly Liyakasa // August 19th, 2016 //
»
Use Retention Data To Maintain Long-Term Business Solvency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cassie Lancellotti-Young, executive vice president of customer success at Sailthru. I’ve said it before and I’ll say it again: Smart marketers use retention data to optimize their acquisition mixes. And... Continue reading »
by AdExchanger // March 26th, 2015 //
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Today’s Predictive Algorithms Are Still Better Than Humans

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Stanley, chief data scientist at Sailthru. Predicting the future is not easy. Yet predictive algorithms are commonly criticized because they fail to perfectly foresee very rare events. That is... Continue reading »
by AdExchanger // September 26th, 2014 //
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AgilOne Banks $25M Series C For Predictive Marketing Tech

AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next World Capital and Four Rivers Group. AgilOne’s most recent raise was a $10 million Series B round last November, bringing its total funding picture to $41 million. AgilOne CEO Omer... Continue reading »
by Kelly Liyakasa // April 17th, 2014 //
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Sailthru Nabs $20M Series C Round From Scale Venture Partners

Sailthru, a provider of data marketing and personalization solutions, has raised $20 million in Series C financing from ScaleVP, whose past investments include cloud-based marketing technology companies like HubSpot, Omniture, Vitrue and ExactTarget. Sailthru’s founder and CEO Neil Capel, a venture partner at Bowery Capital, said the funding will go toward sales, marketing, product engineering... Continue reading »
by Kelly Liyakasa // December 17th, 2013 //
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Alex And Ani: Digital Marketing Meets Data Smarts

Founded in 2004, Cranston, RI-based jewelry brand Alex and Ani scored a spot on Inc. 500’s fastest-growing brands in America list in 2012 and continues to garner a fashion-forward fanbase for its popular charms and bangles. Alex and Ani also has a division, Affinity, that builds corporate partnerships, through which the company sells licensed merchandise... Continue reading »
by Kelly Liyakasa // December 10th, 2013 //
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Inc. Revenue Survey: BlueKai Sees $26.8M in 2012, DataXu $87M

Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported today in the Inc. 500/5000 list. But even keen observers might be impressed by the surges at some data-management providers, in particular DataXu (ranked No. 5 among the entire list with... Continue reading »
by David Kaplan // August 20th, 2013 //
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CEO Capel Navigating Sailthru Email Platform Beyond 'Just' Delivery

It has been a year since Sailthru CEO Neil Capel last spoke to AdExchanger, and in that space of time, the company has updated its messaging from an email delivery platform provider that is "evolving email" to one that is "the platform of customer insights and personalized communications." It follows that as marketers look for... Continue reading »
by John Ebbert // August 23rd, 2012 //
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SailThru CEO Capel On Next Steps For Next Gen Email Delivery Platform

Neil Capel is CEO and co-founder of SailThru, an email delivery platform. AdExchanger.com: What is the biggest misconception right now regarding email advertising campaigns? NC: The first thing that pops into my mind is that Ecommerce people realize the more email they send, the more revenues they can make. But at the same time they... Continue reading »
by AdExchanger // September 26th, 2011 //
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