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»Ashley Swartz

Publishers, It’s Time To Share The Risk Of Online Video

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ashley Swartz, co-founder and CEO of Furious Corp. Despite being the fastest-growing advertising medium, digital video remains a seriously difficult business for premium publishers. The costs of producing premium content remain high, it’s a… Continue reading »
by AdExchanger // March 31st, 2017 //
»
Is Over-The-Top Video Ready For Advertising?

Last week’s news out of the Consumer Electronics Show that Time Warner Cable had struck a deal with streaming video delivery device Roku had ad industry attendees wondering whether “over-the-top” TV was near to having an advertising moment. So we put the question to a mix of video ad observers: “Given news such as this… Continue reading »
by David Kaplan // January 15th, 2013 //
»
 

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