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»Bonnie Kintzer

Trusted Media Brands CEO The Journey From Traditional Publisher To Digital-First Media Company

When Reader’s Digest Association rebranded to Trusted Media Brands in 2014, a reporter commented to CEO and president Bonnie Kintzer at the time that “it’s not a sexy name.” “And I said, ‘Thank you, we’re not a sexy company,” Kintzer jokes in this week’s episode of AdExchanger Talks. The rebrand, though, helped kickstart an era… Continue reading »

by Allison Schiff // December 23rd, 2020 //
»
Trusted Media Brands CEO Sees Content As Fuel For Digital Growth

When Bonnie Kintzer became the CEO at Trusted Media Brands three years ago, the Reader’s Digest publisher had just emerged from bankruptcy. Kinzter’s mission was to turn the company around and get it growing again. She had worked at Readers Digest before and appreciated that the company had “very strong brands that were absolutely serving… Continue reading »

by Sarah Sluis // March 22nd, 2017 //
»
 

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