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»Nathan Woodman

As Big Tech Squares Off, Ad Measurement Is A Familiar Weapon

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nate Woodman, founder of independent consulting firm Proof.   AdExchanger readers should be familiar with the term “weaponized privacy.” The idea explains the primary effect of Big Tech raising the walls of their… Continue reading »
by AdExchanger Guest Columnist // November 2nd, 2021 //
»
Introducing Marketing-Stack Management, Powered By Enterprise Machine Learning

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, senior vice president of strategic development at IPONWEB. There’s a scene in the 2002 Tom Cruise movie, “Minority Report,” that has become legendary in marketing and ad tech… Continue reading »
by AdExchanger // March 16th, 2017 //
»
Lessons In Measurement And Attribution From World War II

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, general manager of demand solutions at IPONWEB. During World War II, Allied bomber planes faced a critical design problem. They were slow, lumbering and constantly shot down. The… Continue reading »
by AdExchanger // October 3rd, 2016 //
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