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»James Brooks

Buyers Are Dragging Their Heels On Seller-Defined Audiences Over A Lack Of Transparency

Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is a technical spec that was released by the IAB Tech Lab earlier this year to help publishers monetize their first-party data on the open web. Problem is, although publishers are eager to test the performance… Continue reading »
by Anthony Vargas // August 3rd, 2022 //
»
Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner

Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft. But why Microsoft? It wasn’t considered a serious programmatic contender until it acquired Xandr from AT&T (and that deal only closed last month). Still, something made Microsoft stand out from the crowd.
by Alyssa Boyle // July 14th, 2022 //
»
Today’s Biggest Ad Trend: A Flight to Quality

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James G. Brooks, founder and CEO at GlassView. Programmatic advertising started with the premise that advertisers were unnecessarily limiting themselves. As MediaMath founder Joe Zawadzki explained, “At the time, it… Continue reading »
by AdExchanger // May 8th, 2017 //
»
Online Video Metrics Need To Go Retro

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Brooks, founder and CEO at GlassView. How many people are watching a brand’s video ads? And for how long? Those questions are perennial ones for advertisers, particularly after Google recently agreed to third-party… Continue reading »
by AdExchanger // March 23rd, 2017 //
»
 

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