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»Ed Shannon

Fill Rates And Other Issues With Video Header Bidding

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” element of display header bidding is not the same with video. As others have noted, there is no actual header in video,... Continue reading »
by AdExchanger // October 19th, 2017 //
»

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