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»Tyler Pietz

Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting

Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokers... Continue reading »

by Alison Weissbrot // March 30th, 2018 //
»
OTT Platforms: If Cable Networks Can’t Beat Them, It’s Time To Join ‘Em

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz, principal at Two Rock Consulting. Last month, Nielsen painted a rather alarming picture for cable networks. Despite an increase in the total number of TV homes (+1%), traditional cable subscriptions have continued... Continue reading »

by AdExchanger // October 9th, 2017 //
»
How Private Exchanges Are Changing The Standards For Programmatic Native

Programmatic native is cleaning up its act. Content recommendation engines like Taboola and Outbrain provide an easy incremental revenue stream for publishers. But their cost-per-click model, which favors performance over quality, enables traffic arbitrage and creates brand safety risks. To account for those concerns, native exchanges like TripleLift, Connatix, Nativo and Sharethrough have leveraged direct... Continue reading »

by Alison Weissbrot // May 15th, 2017 //
»
 

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