• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»John Roland

The 6-Second TV Ad Is The Next Big Thing For The Advertising Industry

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. Fox Sports recently introduced six-second TV ad spots during live sporting events with plans to sell them throughout the NFL season. While TV has long been dominated by... Continue reading »
by AdExchanger // October 23rd, 2017 //
»
The 15- And 30-Second Ad Spots Aren’t Going Anywhere

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. The advertising industry is in a state of perennial disruption. As new screens and services emerge, the viewing experience morphs – requiring advertisers to change the way they... Continue reading »
by AdExchanger // October 20th, 2016 //
»
Extreme Reach Planning At Least Three More Acquisitions After DG Purchase

Video ad delivery management service Extreme Reach's $525 million purchase for competitor DG's TV ad business unit is only the beginning of what is shaping up to be a shopping spree, according to its CEO John Roland. Extreme Reach has three basic product lines that Roland wants to develop very quickly, perhaps by the end... Continue reading »
by David Kaplan // August 14th, 2013 //
»
DG Still Preaching Convergence After Selling TV Ad Distribution Unit

The $525 million sale of digital ad management provider DG's TV ad distribution business to rival Extreme Reach is not just about freeing the Irvine, TX-based company from heavy debt incurred by acquisitions designed to build its online capabilities. It's also about taking better advantage of TV-digital convergence by staking out a position solely on... Continue reading »
by David Kaplan // August 13th, 2013 //
»
Extreme Reach Argues For Repurposing TV Spots, Against Acquiring 'Products'

A month after accepting a $50 million investment from PE firm Spectrum Equity in return for a minority stake in the company, video ad platform Extreme Reach is carefully planning a series of small acquisitions directly tied to building scale, not greater technology advancement. In an interview with AdExchanger, CEO John Roland didn't address the... Continue reading »
by David Kaplan // June 12th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
  • MediaMath Goes To The SOURCE, With CEO Joe Zawadzki
  • Twitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’
  • The Big Questions For Digital Advertising In 2021
  • You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved