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»jana meron

Publishers Want To Test Seller-Defined Audiences, But Buyers Aren’t Interested While Third-Party Cookies Are Still In Play

What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key contextual targeting alternative for the post-third-party-cookie digital ad ecosystem – one predicated on privacy-friendly addressability and publisher first-party data monetization. But it’s still early days for SDA, which was first made available for testing via… Continue reading »
by Anthony Vargas // July 18th, 2022 //
»
Addressing Signal Loss At Programmatic I/O

There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer for CafeMedia, at AdExchanger’s Programmatic I/O event in Las Vegas this week. Bannister and fellow panelist Nirish Parsad, emerging tech practice lead at Tinuiti,… Continue reading »
by Anthony Vargas // May 26th, 2022 //
»
News Corp And Insider On Life After Cookies: What Works, What Doesn’t, What’s Next

What does it mean, in practice, to take a privacy-first approach to addressability? “Privacy is about protecting the relationship with the consumer through the user experience or whatever product or services we offer them – it’s them first,” according to Jana Meron, SVP of programmatic and data strategy at Insider, speaking on stage at the… Continue reading »
by Allison Schiff // February 11th, 2022 //
»
The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?

Google: can’t live with it and … can’t live with it. Late last week, a federal judge in New York unsealed previously redacted portions of an amended antitrust lawsuit filed by state regulators led by Texas Attorney General Ken Paxton poking into Google’s allegedly monopolistic ad practices. Specifically, the suit lays bare the inner workings… Continue reading »
by Allison Schiff // January 19th, 2022 //
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Podcast: Is Programmatic Good For Publishers?

The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the same year Jeff Zucker, then CEO of NBCU, decried the trade of “analog dollars for digital dimes.” Since then programmatic’s reputation – and its associated revenue value to media companies – has improved dramatically. But… Continue reading »
by Zach Rodgers // June 12th, 2019 //
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We Need A Collective Push To End Site Spoofing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present “Insider View From The Publisher” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache for… Continue reading »
by AdExchanger // October 6th, 2017 //
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Podcast: BI Throws Its Weight Behind Ads.txt

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider’s Jana Meron will speak at AdExchanger’s upcoming PROGRAMMATIC IO New York conference on October 25-26 in a presentation titled “Insider View From The Publisher.” Meron is a big booster of ads.txt, the new IAB Tech Lab-created initiative that lets publishers easily broadcast a list of their… Continue reading »
by Zach Rodgers // June 30th, 2017 //
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