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»jana meron

Podcast: Is Programmatic Good For Publishers?

The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the same year Jeff Zucker, then CEO of NBCU, decried the trade of “analog dollars for digital dimes.” Since then programmatic’s reputation – and its associated revenue value to media companies – has improved dramatically. But... Continue reading »

by Zach Rodgers // June 12th, 2019 //
»
We Need A Collective Push To End Site Spoofing

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present "Insider View From The Publisher" at AdExchanger's upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache for... Continue reading »

by AdExchanger // October 6th, 2017 //
»
Podcast: BI Throws Its Weight Behind Ads.txt

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider's Jana Meron will speak at AdExchanger's upcoming PROGRAMMATIC IO New York conference on October 25-26 in a presentation titled "Insider View From The Publisher." Meron is a big booster of ads.txt, the new IAB Tech Lab-created initiative that lets publishers easily broadcast a list of their... Continue reading »

by Zach Rodgers // June 30th, 2017 //
»
 

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