Coming Soon: The Demise Of The Brand Vs. Performance Construct
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, CEO at 360i. In most marketing organizations, brand and performance are pitted against each other, and budgets are chopped up accordingly. It’s an ingrained practice that ultimately gives large […]