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»Sky Media

Fitbit Finds Value In Short-Form Video

Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants to find ways to insert its brand into consumers’ fitness regimens – not just hammer them over the head with basic banner ads and... Continue reading »
by Kelly Liyakasa // May 25th, 2017 //
»
Sky Media’s Digital And Programmatic Efforts Take Flight

British broadcasting and telecom giant Sky is building for a future where digital and programmatic TV play on the same court. To do so, Sky, amid a $14.1 billion takeover by Twenty-First Century Fox, is investing in new media opportunities and ramping up on ad tech. To boost its presence on Facebook and YouTube, Sky just acquired... Continue reading »
by Kelly Liyakasa // April 12th, 2017 //
»
Fox Bids To Acquire Sky For $14.1B

Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and telco Sky for $13.51 per share for a total of about $14.1 billion. Fox already owns a 39.1% stake in the company. In 2010, Rupert Murdoch’s News Corp. attempted to take over Sky (called British... Continue reading »
by Kelly Liyakasa // December 9th, 2016 //
»
How British Telecom Sky Blueprints Video Investments

Sky Media, the advertising sales arm for British telecom and broadcaster Sky, sits at the crossroads of technology and strategic investment. A new partnership with multiscreen ad-delivery tool Yospace, unveiled last Wednesday, will support dynamic ad insertions in linear streams like sports, news and entertainment on both IP and OTT devices alongside Sky’s ad server,... Continue reading »
by Kelly Liyakasa // March 21st, 2016 //
»
Sky Invests $10M In DataXu, With Eyes Toward Real-Time, Addressable TV

The British broadcaster Sky Media on Monday announced a $10 million investment in the DSP and DMP provider DataXu. Sky hopes the relationship will help it better understand programmatic advertising, said Jamie West, Sky Media’s deputy managing director, in a release. “The money substantiates the belief in each other’s companies,” said DataXu CRO Ed Montes... Continue reading »
by James Hercher // January 25th, 2016 //
»
British Sky Media Brings Custom Audience-Like Targeting To TV

When will buying a linear TV ad be as simple as executing a Facebook ad buy? Sky Media, the ad sales arm of one European broadcast and telecom giant, says it’s already happening. British Sky Broadcasting (BSkyB) dominates the pay-TV market in the UK, counting some 10.7 million paid subscribers a month and banking nearly... Continue reading »
by Kelly Liyakasa // September 22nd, 2014 //
»
 

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