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»Adam Hecht

With Browsers Playing God, Publishers Must Find A New Religion

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. In... Continue reading »
by AdExchanger // November 8th, 2017 //
»
Publishers Can Seize a Rare Opportunity As Google And Facebook Vie for Programmatic Power

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Facebook’s recent announcement that it will bring demand from its Audience Network to header bidding through partners like Amazon and Sonobi has been touted as good... Continue reading »
by AdExchanger // April 12th, 2017 //
»
How To Manage The Compromises In Server-Side Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovation in programmatic ad management. Actually, it was... Continue reading »
by AdExchanger // January 20th, 2017 //
»
Marrying Programmatic And Direct Is No Fairy Tale

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative. Premium content publishers have a reputation for not being very technical. Any time a new digital channel arises, the more technical it is, the more... Continue reading »
by AdExchanger // August 12th, 2016 //
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