“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Longo, CEO of US Media at IDG Communications. It’s a data-driven world, and digital ad buyers still rely on the legacy notion that “scale” is necessary to harness as many eyeballs and as much […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kobi Edelstein, vice president of advertising at Appnext. Advertising across any medium is always fluid and ever a delicate mix. Nowhere is this truer than in the mobile app space. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky, senior vice president of agency and client development at Unruly. It’s rarer to find multiple tech sectors applauding the Federal Communications Commission (FCC) for any action it takes than it is to […]
When Google vet Brit Morin created Brit + Co to focus on the millennial DIY set, she didn’t want to rely on the web’s surest, most turnkey form of monetization: banner ads. She thinks banner ads will become extinct. She also believes programmatic will fall by the wayside as advertisers choose branded content, video and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brandon Atkinson, chief people officer at AppNexus. Imagine driving to your office, dropping off your dog with a caretaker, leaving your laundry with a drycleaner and buckling up your cycling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Fraud costs marketers $7.2 billion annually, according to the ANA. Ask buyers who’s at fault and they’ll say they’re not sure, but they […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jes Santoro, senior vice president of programmatic and advanced TV at TubeMogul. I first started in this business nearly 20 years ago as an assistant national TV buyer at BBDO. Thinking back, it’s amazing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. The families in “Game Of Thrones” (GOT) fight gory, bloody battles to sit on the Iron Throne and rule the seven […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by AJ Okereke, head of revenue technology at Graphiq. Header bidding is a sell-side technology that allows advertisers to use real-time pricing to compete for a given impression within a publisher’s programmatic auction. This influx […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roy Rosenfeld, co-founder and CEO at Stands. Sens. Mark Warner (D-Va.) and Chuck Schumer (D-NY) announced last week their intention to step up pressure on the Federal Trade Commission (FTC) […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer communications at 84.51°. Spending more and getting less for it is the reality facing manufacturers and retailers today. Sale signs, shelf tags and other […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. Dear ad tech community, Medium-sized publishers deliver campaigns that are as complicated as those delivered by larger networks, but we need to do so with a much […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Carlson, senior vice president of experience design at DigitasLBi. Advertising agencies have always been on the forefront of creativity and engagement, innovating new ways for brands and customers to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The mobile web does not monetize particularly well for publishers. User data, bandwidth and screen size constraints make it inevitable. The harsh reality that mobile […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the video advertising industry was forecast to be tremendous. VAST, an […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Agency-client trust has never been more tenuous. The Association of National Advertisers’ recent report on transparency highlights a range of problems, such as publisher kickbacks, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Hadrien Bouchrara, solution architect, Facebook Audience Network. Native advertising isn’t just the wave of the future – native is creating real business value for marketers all over the world at this moment. But many […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Douglas, director of product strategy at Sizmek. As the biggest walled gardens on the web, Google and Facebook have become enormously successful. A walled garden in this context is an ad-supported platform that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Dempster, EVP, Agency Group Leader, Merkle. With the celebrity sightings, gourmet food and entertainment and rosé wine flowing, it’s easy to understand why many see events like Cannes Lions […]
Once, E.W. Scripps was a newspaper company. Now it’s a digital media, broadcast TV, over-the-top (OTT) and podcasting company. Along the way, it shed its newspapers, which are now part of Journal Communications, and its cable channels, spun off in 2008 into Scripps Networks Interactive. It also has been acquisitive. E.W. Scripps expanded into podcasting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Reid, founder at Sortable. The digital advertising industry is at war with itself. And none of the major players – users, publishers, ad tech vendors or advertisers – are […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. Over the past decade, one of the most important success metrics for brands and marketers has been the size of their audience […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. When I heard about the “cable wars” of the major investment banks in order to minimize latency, I completely understood. They wanted to make their fiber-cable connection […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. The Oxford English Dictionary and Google tell us that the word “fraud” has Latin origin. Cheating people through criminal deception […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Noah Jessop, head of data at Liquid. A “wildcatter” is oil slang for someone who drills speculative oil wells, oftentimes in areas not known to be oil fields. This term […]
Satellite TV provider Dish Network is exploring more ways to match marketers’ first-party data with its own window into TV viewership following the launch of its programmatic exchange last fall. Dish already offered access to 82 segments, like age, sex, income and a plethora of propensities, such as the likelihood of a household to watch […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Opie, vice president of data science at Oracle Data Cloud. Digital marketing offers a seemingly limitless number of different measurement metrics to evaluate campaigns. Some are confusing and worthless, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Buyers talk about the need for access and transparency. Sellers talk about the power of header bidding technology. While the language may be […]
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.
Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.
For companies like Shopify, Criteo and Instacart – and even for giants like Amazon and Walmart – figuring out if the agentic oasis is real or a mirage is their priority No. 1.
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
