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»Q.Digital

Scott Gatz, CEO & founder, Q.Digital
A Brand Safety Wake-Up Call For Advertisers With Q.Digital CEO Scott Gatz

Blocklists are still a big problem for publishers, says Scott Gatz, CEO and founder of LGBTQ publisher Q.Digital. Way back in 2019, Gatz wrote a provocative column for AdExchanger with the headline, “Marketers, Do You Know What’s On Your Block Lists?” Unfortunately, the answer to that question is still … no. “I really wish I… Continue reading »
by Allison Schiff // November 9th, 2021 //
»
Marketers, Do You Know What’s On Your Block Lists?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. It was the first day of LGBTQ Pride Month and a major brand advertiser was sponsoring our Pride coverage, running creative with diverse LGBTQ representation. It was a… Continue reading »
by AdExchanger // October 4th, 2019 //
»
A Publisher’s Plea For Ad Tech Vendors

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. Dear ad tech community, Medium-sized publishers deliver campaigns that are as complicated as those delivered by larger networks, but we need to do so with a much… Continue reading »
by AdExchanger // July 20th, 2016 //
»
Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. With the launch of Google’s AMP and Facebook and Apple opening Instant Articles and Apple News to all publishers, we’re now in a world of “content everywhere.”… Continue reading »
by AdExchanger // April 29th, 2016 //
»
Publishers And The Hidden ‘Ad Tech Tax’

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. I recently read about a study finding that only 40% of digital ad spend actually goes to working media. The rest is eaten up by agency fees… Continue reading »
by AdExchanger // April 1st, 2016 //
»
For LGBT Media Conglomerate Q.Digital, It’s Authentic Content FTW

Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said Albert Thompson, a digital strategist at multicultural marketing agency Walton Isaacson, in charge of the Lexus business. The car brand has a longstanding relationship with LGBT media company Q.Digital, the parent to… Continue reading »
by Allison Schiff // February 12th, 2016 //
»
The Rush Toward Viewability Is Killing Brand Impact

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. As a publisher, I want my advertisers to succeed in reaching my audience. I want advertisers to have brand impact and drive sales and engagement. A successful customer… Continue reading »
by AdExchanger // January 8th, 2016 //
»
If Marketers Think I’m Gay, That May Be A Problem For LGBTQs

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. In just the last few years we’ve seen amazing progress on lesbian, gay, bisexual, transgender and queer (LGBTQ) rights and more acceptance for the LGBTQ community in society… Continue reading »
by AdExchanger // December 9th, 2015 //
»
 

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