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»Brit+Co

BrandVerge Is Creating A Marketplace For Sponsored Content

 Putting together a sponsored content program is a time-consuming headache for buyers and publishers. BrandVerge, a marketplace where buyers can browse publishers’ sponsored content options, aims to make it faster and easier to create sponsored content deals. The platform claims to shorten the deal-making process by an average of 67%. Smaller agencies and direct-to-consumer brands... Continue reading »
by Sarah Sluis // October 24th, 2018 //
»
Brit + Co Banks On The Demise Of Banner Ads

When Google vet Brit Morin created Brit + Co to focus on the millennial DIY set, she didn’t want to rely on the web’s surest, most turnkey form of monetization: banner ads. She thinks banner ads will become extinct. She also believes programmatic will fall by the wayside as advertisers choose branded content, video and... Continue reading »
by Sarah Sluis // July 27th, 2016 //
»
 

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