• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Answer Media

Prospering Outside Of The Walled Gardens

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. Don’t worry. This isn’t yet another pile-on piece about the unfair walled-garden tactics of the major digital advertising players. There has been... Continue reading »
by AdExchanger // August 4th, 2016 //
»
Publisher And Advertiser Needs: The Great Digital Balancing Act

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Wilson, CEO and co-founder at Answer Media. After years of working with both advertisers and publishers, I’ve witnessed the often inharmonious relationships of the two sides. Advertisers want guaranteed... Continue reading »
by AdExchanger // April 27th, 2016 //
»
Premium Video Inventory: What Shortage?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. The word “premium” is bandied about all of the time in digital programmatic circles. Like much of the jargon that populates ad tech, it has been... Continue reading »
by AdExchanger // December 21st, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads
  • Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes
  • The Industry Reacts To Google’s Bold Claim That FLoCs Are 95% As Effective As Cookies
  • Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork
  • Publishers Have A Window Of Opportunity To Change Google And Facebook
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved