• For Publishers, How Many Header Bidding Partners Is Too Many?

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by AJ Okereke, head of revenue technology at Graphiq. Header bidding is a sell-side technology that allows advertisers to use real-time pricing to compete for a given impression within a publisher’s programmatic auction. This influx […]

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