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»Clearcode

Broken Trust: Can Agencies Regain Credibility?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Agency-client trust has never been more tenuous. The Association of National Advertisers’ recent report on transparency highlights a range of problems, such as publisher kickbacks,... Continue reading »
by AdExchanger // July 15th, 2016 //
»
Most Ad Tech And Mar Tech Companies Should Stick To Data Processing

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Control and security over customer data, especially personally identifiable information (PII), is a hot-button issue among advertising tech and marketing tech companies due to the... Continue reading »
by AdExchanger // May 24th, 2016 //
»

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