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»Yavli

No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Delaney, co-founder and chief operating officer at Yavli.  Right now, there’s a war of code taking place between software engineers and hackers that will influence future industry decision-making. On... Continue reading »
by AdExchanger // August 1st, 2016 //
»
Yavli Launches Its Ad-Blocking Solution As Publishers Push For New Strategies

Yavli joined the emerging fray of ad-blocking technology solutions for publishers with its public launch on Wednesday, following an 18-month stealth period. Its technology gives users who have downloaded an ad blocker sponsored content suggestions. If the user clicks on the piece of sponsored material, the publisher charges the brand. “The idea behind it is... Continue reading »
by James Hercher // August 26th, 2015 //
»

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