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»John Douglas

TV Under The Influence: Beware Of The Spread Of Walled Gardens

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Douglas, director of product strategy at Sizmek. As the biggest walled gardens on the web, Google and Facebook have become enormously successful. A walled garden in this context is an ad-supported platform that... Continue reading »
by AdExchanger // July 14th, 2016 //
»
 

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