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Alex Bornyakov

  • Does Pinterest Have The Right Video Ad Strategy?

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed? While Pinterest has […]

  • If Standardization Means Scale, Why Are Publishers Failing To Adopt VAST 4.0?

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the video advertising industry was forecast to be tremendous. VAST, an […]