For most of Imgur’s history, the bootstrapped company sold ads programmatically. And with 150 million unique visitors and 6 billion page views globally, the media company had enough scale to do well, even if CPMs skewed lower than direct. But that approach left money on the table. Imgur’s millennial male, geek culture-focused community is highly […]
While Imgur has 150 million monthly active users, many of them use ad-blocking software and access the site on mobile, where banners go for lower CPMs. The image-sharing community is strongly tied to Reddit, hosting much of its image content. And like Reddit, Imgur’s audience is filled with tech-savvy male millennials suspicious of advertising. Native, done […]
If you’ve ever seen an online meme or a viral image (and these days who hasn’t?), chances are you either viewed it through the photo-sharing service Imgur (pronounced “imager”), or it was uploaded there first. Founded in 2009 by then-Ohio University computer science student Alan Schaaf, Imgur has seen its financial support structure evolve from […]
