• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»VertaMedia

Does Pinterest Have The Right Video Ad Strategy?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed? While Pinterest has... Continue reading »
by AdExchanger // August 29th, 2016 //
»
If Standardization Means Scale, Why Are Publishers Failing To Adopt VAST 4.0?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the video advertising industry was forecast to be tremendous. VAST, an... Continue reading »
by AdExchanger // July 18th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Amazon Fire TV Cleared Out Third-Party DSPs – And What That Means For Programmatic
  • Post IDFA CPMs Have Skyrocketed, So What’s Happening?
  • T-Mobile Hires Ad Tech Vet Mike Peralta As It Pushes Into Programmatic
  • Identity Reality Check: Most Identity Solutions Will Fail
  • Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved