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»IDG Communications

Foundry President Kumaran Ramanathan.
Foundry President On Its Journey From B2B Publisher To Data And Tech Provider

“The Sell Sider” is a column written by the sell side of the digital media community. Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran Ramanathan. Foundry, which… Continue reading »
by Anthony Vargas // June 22nd, 2022 //
»
Reddit Could Rake In $350M In Ad Revenue; IDG Communications Acquires Kickfire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit And Weep Reddit could clear $350 million in ad revenue this year, double its earnings from 2020. But Reddit’s percent-growth rate is high because revenue is relatively low; Pinterest has a similar number of active users, but earned $1.1 billion in the first… Continue reading »
by AdExchanger // September 16th, 2021 //
»
We Need To Stop Chasing Scale And Focus On Specificity

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Longo, CEO of US Media at IDG Communications. It’s a data-driven world, and digital ad buyers still rely on the legacy notion that “scale” is necessary to harness as many eyeballs and as much… Continue reading »
by AdExchanger // July 29th, 2016 //
»
Tech Publisher IDG Communications Adds Scale To Native

IDG Communications, publisher of more than 1,000 tech websites including PCWorld, TechHive and CIO.com, is launching a native platform Wednesday. The platform will span across all its properties and include contextual placements such as in-feed video or links to branded content created by IDG’s team. IDG is embracing native because it better aligns with how… Continue reading »
by Sarah Sluis // August 19th, 2015 //
»
 

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