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»IDG Communications

We Need To Stop Chasing Scale And Focus On Specificity

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Longo, CEO of US Media at IDG Communications. It’s a data-driven world, and digital ad buyers still rely on the legacy notion that “scale” is necessary to harness as many eyeballs and as much... Continue reading »
by AdExchanger // July 29th, 2016 //
»
Tech Publisher IDG Communications Adds Scale To Native

IDG Communications, publisher of more than 1,000 tech websites including PCWorld, TechHive and CIO.com, is launching a native platform Wednesday. The platform will span across all its properties and include contextual placements such as in-feed video or links to branded content created by IDG’s team. IDG is embracing native because it better aligns with how... Continue reading »
by Sarah Sluis // August 19th, 2015 //
»

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