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»Aaron Dodez

For Today’s CMOs, Nuance Is Dead; Long Live Nuance

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. We live in a world of extremes and exaggerations. The internet can be broken (impossible) by a single tweet or celebrity... Continue reading »
by AdExchanger // October 25th, 2016 //
»
The Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media... Continue reading »
by AdExchanger // July 26th, 2016 //
»

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