ARCHIVE FOR:

Ariel Napchi

  • OPINION: On TV & Video

    Poor User Experience Holding Back The Video Advertising Industry

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ariel Napchi, founder and CEO at HIRO Media. Programmatic advertising was supposed to create an environment in which a viewer is only exposed to relevant ads, a premise TV never succeeded in fulfilling. The […]

    Tagged in:
  • OPINION: Data-Driven Thinking

    Want OTT Services To Work? Push Video Content To Consumers

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ariel Napchi, founder and CEO at Hiro Media. In recent months, several major programmers have taken steps toward adding over-the-top (OTT) content services to their capabilities, rivaling the traditional television […]

    Tagged in: