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»Jes Santoro

AdExplainer: What Is Advanced TV?

Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV’s advancements (get it?), it’s important to understand the nuances.

by Alyssa Boyle // June 23rd, 2022 //
»
So You Just Placed Your Upfront – Now What?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jes Santoro, senior vice president of programmatic and advanced TV at TubeMogul. I first started in this business nearly 20 years ago as an assistant national TV buyer at BBDO. Thinking back, it’s amazing… Continue reading »

by AdExchanger // July 25th, 2016 //
»
 

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