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»Pete Longo

We Need To Stop Chasing Scale And Focus On Specificity

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Longo, CEO of US Media at IDG Communications. It’s a data-driven world, and digital ad buyers still rely on the legacy notion that “scale” is necessary to harness as many eyeballs and as much... Continue reading »
by AdExchanger // July 29th, 2016 //
»
IDG Focuses On Digital Ad Properties While Building Out Reach

Within IDG's $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013 from 2012. By contrast, the company's US print share of revenues slipped to 19% last fiscal year, from 21%. Consequently, IDG intends to concentrate on its Web strength even more... Continue reading »
by David Kaplan // January 6th, 2014 //
»
Media Sellers Gird Against Publicis-Omnicom's Heavy Buying Power

The combined media spending of Publicis Groupe and Omnicom would amount to roughly $53 billion, according to separate sets of data from Pivotal Research's Brian Wieser and WPP analytics unit Kantar Media. That translates into a tremendous amount of buying clout. Major publishers across all media continued to absorb the news from this weekend about... Continue reading »
by David Kaplan // July 30th, 2013 //
»
IDG TechNetwork Unveils New DMP; 'Content Is King -- But Not Needed As A Proxy Anymore'

The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG's own web extensions such as PC World, Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts... Continue reading »
by David Kaplan // July 23rd, 2012 //
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