Since Time Inc.’s spinoff from Time Warner two years ago, CEO Joe Ripp has been beating the drum of transformation. That push is now starting to bear fruit. The company just reported its strongest quarter yet as an independent company, including digital ad revenue growth of 23%. Part of that success comes from a shift […]
At face value, AwesomenessTV looks like your average YouTube multichannel network (MCN). Except it’s not, according to Paul Kelly, AwesomenessTV’s chief partnerships officer. AwesomenessTV has amassed 160 million total subscribers and now boasts nearly a billion monthly video views across platforms. A network of creators helps support its shows, but the company is also a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Programmatic advertising continues to grow faster than analysts’ expectations, leaving industry pundits to continually raise growth predictions made just months before. While this acceleration […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kiki Burton, senior manager of product strategy at Adobe. Individual departmental buy-in and adoption often pose the greatest challenges to the process of integrating a data-management platform (DMP). These central […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. Audience extension – the practice of expanding a digital advertising campaign beyond a publisher’s owned and operated website into the realm of the wider Internet […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Nitzberg, chief growth officer at ThinkVine. I started my career in brand management at a major CPG company, where marketers lived in a use-it-or-lose-it budget environment. Failing to spend […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rich Astley, UK and Ireland managing director at Videology. I’ve read many articles in the last few months debating whether programmatic technology companies can fairly represent the interests of both buyers and sellers. It’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Fitzgerald, co-founder and president at Evolve Media. Publishers are about to enter a phase of branded content fatigue from advertisers. In a world where automation is driving programmatic buying and ad units are […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers? The reality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Robinson, CEO at deltaDNA. The mobile game sector has really been through the wringer. Can you imagine describing the gaming economy to potential investors? You tell them about […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry Downinghall, general manager at StudyBreak Media. Most people who are plugged into header bidding agreed that it was only a matter of time before Google made its play, but I don’t think anyone […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Polizzotto, founder and president at CBS EcoMedia. For the advertising industry, the rules of the game are changing fast. Advances in technology are constantly transforming how and when consumers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustine Fou, digital strategist and independent ad fraud researcher. Most clients and partners, trade associations and agencies are aware of digital ad fraud by now. And some have deployed fraud […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. The explosive growth of mobile and over-the-top (OTT) services has drastically altered the media landscape and, perhaps most significantly, the ways in which people consume video content. At the helm […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Natrian Maxwell, director of demand services at OpenX. It’s no secret that header bidding is hugely popular with publishers. The monetization tool exposes each impression to programmatic demand before calling […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. With the launch of Google’s AMP and Facebook and Apple opening Instant Articles and Apple News to all publishers, we’re now in a world of “content everywhere.” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Noah Jessop, head of data at Liquid. We are currently in a state of “data hyperinflation,” where the rate of data being generated and used is exploding year over year. […]
Judging by the billions of dollars spent on World Cup advertising alone, the game of soccer commands a maniacal fan and brand following. Global soccer video platform KICK, which launched as early YouTube multichannel network “KICKTV” in 2012, wants to capitalize on that craze with an eye toward reaching millennial soccer fans with cross-platform video. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Wilson, CEO and co-founder at Answer Media. After years of working with both advertisers and publishers, I’ve witnessed the often inharmonious relationships of the two sides. Advertisers want guaranteed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. Any AdExchanger reader probably knows more about data management technology than the average Joe, but many probably […]
To grow its readership, Engadget focused on quality and relevance. The tactic – simple to imagine but hard to execute – has paid off: The AOL-owned site posted 13.6 million unique visitors in January during the Consumer Electronics Show, according to comScore. That’s its highest-traffic month ever and nearly double the number of visitors compared […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Monian, senior director of product management at Amobee. Gone are the days when an advertiser’s primary brand-safety concern was to guarantee that its campaign would be delivered in a […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by James Shears, general manager of advanced TV at The Trade Desk. At this year’s Golden Globe Awards, actor Gael Garcia Bernal was at a loss for words. He’d just won best actor in a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder of Parrable. What does personally identifiable really mean? For as long as I can remember, personally identifiable information (PII) basically meant email address, telephone number […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. There are a few trends that matter a lot when publishers consider their content strategy for the future. First, nearly two-thirds of digital media time spent in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. You might be surprised to hear these words in the same sentence, but compassion has been a core concept […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barbara Connors, director of brand media, 84.51°. There is no denying the profound impact that personalization is having on the media landscape. There is, however, another pivotal impact of the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, director of product management for video advertising at DoubleClick by Google. Addressable advertising has been a topic of much discussion at this year’s NAB Show. The ability to show different ads to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gerard Keating, executive vice president of products at DataXu. Adobe has announced a new cross-device co-op data initiative that serves as an ambitious counter to Google and Facebook’s now infamous […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings, CEO at Curiosity Media. The industry is abuzz about Google’s recent announcement that it will integrate competing ad exchanges into DoubleClick for Publishers’ (DFP) dynamic allocation. A faster, more scalable alternative to […]
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.
Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.
