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»Rany Ng

Preparing For A Robust Addressable TV Advertising Marketplace

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, director of product management for video advertising at DoubleClick by Google. Addressable advertising has been a topic of much discussion at this year's NAB Show. The ability to show different ads to... Continue reading »
by AdExchanger // April 21st, 2016 //
»
Programmatic TV: A Monumental Upgrade For Advertisers

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management director, video and TV advertising, DoubleClick by Google. I enjoy a good binge-watching session of “Breaking Bad” as much as the next person. But when it comes to television, what... Continue reading »
by AdExchanger // May 26th, 2015 //
»
With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers

After years of courting the demand side with all sorts of tools aimed at marketers, small businesses and media buyers, Google is paying a little more attention to its publisher partners on the supply side. The latest offering is Audience Extension from DoubleClick For Publishers and was announced by Google's Neal Mohan at yesterday's Ad... Continue reading »
by David Kaplan // September 19th, 2012 //
»
 

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