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»Alastair Boyle

Compassion, Artificial Intelligence And The Uncanny Valley

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. Although artificial intelligence (AI) can help advertisers be more compassionate, it isn’t without potential pitfalls. I have previously argued... Continue reading »

by AdExchanger // June 10th, 2016 //
»
Artificial Intelligence Helps Advertisers Be More Compassionate

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. You might be surprised to hear these words in the same sentence, but compassion has been a core concept... Continue reading »

by AdExchanger // April 22nd, 2016 //
»
 

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