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»Matt Nitzberg

What Marie Kondo Could Teach Marketers About Clutter

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Nitzberg, chief growth officer at ThinkVine. Japanese organization expert Marie Kondo advises a few simple steps to get a home in order. First, tackle the home in “categories,” such... Continue reading »
by AdExchanger // August 26th, 2016 //
»
‘Prove It Or Lose It’ Budgeting Is Good For Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Nitzberg, chief growth officer at ThinkVine. I started my career in brand management at a major CPG company, where marketers lived in a use-it-or-lose-it budget environment. Failing to spend... Continue reading »
by AdExchanger // May 9th, 2016 //
»
Advertisers Should Optimize For Impact As TV Goes Digital

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Nitzberg, chief growth officer at ThinkVine. For the first time outside a recession, traditional television ad sales are expected to decline this year, according to the Interpublic Group’s Magna Global. In the US,... Continue reading »
by AdExchanger // April 18th, 2016 //
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