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»Playwire

People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy.
Gaming Is The Gift That Keeps On Growing, Even As People Spend Less Time At Home

The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of... Continue reading »
by Allison Schiff // June 30th, 2020 //
»
The Unexpected Benefits For Publishers When Adding Video

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. Last year, viewers spent more time watching digital video than ever before. In 2011, adults spent an average of 21 minutes watching online video every day, and by... Continue reading »
by AdExchanger // September 6th, 2016 //
»
As Cord-Cutting Grows, How Can Advertisers Safely Reach Today’s Connected Child?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. The explosive growth of mobile and over-the-top (OTT) services has drastically altered the media landscape and, perhaps most significantly, the ways in which people consume video content. At the helm... Continue reading »
by AdExchanger // May 2nd, 2016 //
»
 

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